EST. 2017 / BOUTIQUE_STUDIO

We build what you need,
not what you want.

DonaMorta helps founders and teams turn unclear ideas, unfinished products and complex workflows into secure, well-crafted software.

AI-assisted. Expert-led. Built properly.

See how we work

01_ORAL_TRADITION

Ivan with his wife and their dog in the mountains

This is me, with my wife and our dog in the mountains, doing the second thing I love most: finding inspiration in the peaks.

Software with judgment. Not automated noise.

We use AI as leverage, not as a substitute for expertise.

The work is guided by more than 15 years of product engineering experience across startups, European teams and American companies.

We turn rough ideas, broken workflows and unfinished products into secure, usable software. We can start from zero, or enter when a product is already moving but needs direction, structure or better execution.

Software is not just about shipping features. It is about judgment.

  • Knowing what to build.
  • What not to build.
  • What to simplify.
  • What to protect.
  • How to make it real without unnecessary complexity.

If something breaks, we stay close.

We cannot promise zero mistakes. We can promise ownership, clarity and fast resolution.

Quality is not the absence of problems. It is how you respond when they appear.

We care about the flows, edge cases, loading states, handoff, deployment and the decisions users never see but always feel.

Security starts with the first decision.

Security is designed from the beginning, not patched at the end. We make technical decisions with data protection, permissions, deployment and long-term maintenance in mind.

  • Secure architecture
  • Data protection
  • Access control
  • Responsible AI usage
  • Safe deployment
  • Maintainable code

Details become the product.

In a world of fast prototypes, rushed AI-generated code and fragile systems, craft means taking responsibility for what happens after the demo.

Two ways to build with DonaMorta.

One is focused on building and delivering a specific product. The other keeps us close as your technical and product partner while the product evolves.

Both start the same way: with judgment, clarity and responsibility.

01 / DEFINED_OUTCOME

A focused product build, with a clear handoff.

Build it properly. Hand it over clearly.

For MVPs, internal tools, AI workflows, landing pages, SaaS first versions, dashboards, marketplaces, technical prototypes or products that need to be finished.

If we are the right fit, a paid $500 Product Study defines the scope, flows, technical approach, risks, timeline and final fixed price. The project is paid after the agreed work is finished and approved.

No artificial lock-in. No hidden dependency. The product is yours.

From rough idea to owned product.

Eight clear stages.

01_send_the_idea

Start with what you know.

Send text, audio, links, screenshots, notes or a rough brief. No payment is required.

02_fit_review

We decide if we can help.

We review opportunity, complexity and risk before asking you to pay anything.

04_proposal

A clear recommendation.

You receive the direction, scope, technical approach, inclusions and fixed price.

05_build

Focused iterations.

Clear communication, practical demos and no unnecessary complexity.

06_approval_and_payment

Approve before payment.

The full amount is paid only after the agreed work is finished and approved.

07_handoff

Everything becomes yours.

Code, documentation and deployment are handed over into your accounts whenever possible.

08_initial_support

We stay close.

An initial support period covers unexpected issues while the product settles.

02 / ONGOING_DIRECTION

Technical leadership for a product still finding its shape.

Senior judgment beside you as the product grows.

For founders, small teams and companies that need senior product engineering leadership without hiring a full-time CTO too early.

We help define the roadmap, make architecture decisions, use AI responsibly, reduce technical risk and build a path from idea to a product and team that can scale.

The work begins with a paid setup. After that, the partnership continues through a recurring monthly fee.

Senior product and technical judgment, not just code execution.

  • Founders without a technical co-founder
  • Early-stage startups and small teams
  • Products without senior technical leadership
  • Products that need direction before scaling
  • Teams using AI without engineering structure
  • Businesses bridging product, engineering and strategy
  • Product and technical strategy
  • Architecture decisions
  • Roadmap and MVP scoping
  • AI and automation strategy
  • Security and deployment guidance
  • Technical risk reduction
  • Vendor and tool selection
  • Hiring and team growth
  • Engineering process
  • Codebase and architecture reviews
  • Due diligence support
  • Product quality standards

Study the problem. Set direction. Execute together.

A structured ongoing partnership.

01_context

Understand where you are.

We examine the vision, business context, technology, team, constraints and what should not be rushed.

03_direction

Define the right order.

A practical product and technical roadmap, architecture direction, scope and prioritized next steps.

04_execution

Begin the partnership.

Build key areas, guide the team, review decisions, manage priorities and set standards.

05_operating_rhythm

Keep decisions moving.

Planning, architecture reviews, async support, documentation, check-ins and risk reviews.

06_growth

Grow the structure.

Define roles, interview candidates, improve onboarding, principles and delivery processes.

07_transition

Need us less over time.

We transfer knowledge, context and responsibility when the internal team is ready.

Defined delivery or ongoing direction?

Same philosophy. Different relationship.

You need a specific product built, delivered and handed over.

Best when the scope can be defined and ownership of the final product matters.

Start
Your idea, then a $500 Product Study if accepted
Commercial model
Fixed price, paid after completion and approval
Outcome
An owned product with a clear handoff

You need ongoing technical and product leadership.

Best when the product is evolving, decisions are uncertain or the team needs senior judgment.

Start
An initial paid setup and diagnosis
Commercial model
A recurring monthly fee
Outcome
A stronger product, foundation and internal team

Tell us what you are trying to build.

We will help you understand what you actually need, whether that means a one-time product build or ongoing technical leadership.